+44 (0)1582_ 730014

Latest News

Back to latest news

2017

MDC Foods Crowned Category Champion and Innovation Winner at the 2017 Grocer Own Label Awards

MDC Foods are proud to be crowned Meal Accompaniment Category Champion and Innovation Winner at this year’s Grocer Own Label Awards for our Iceland Luxury Sprouts with Chestnuts, Bacon, Stilton and Gorgonzola.

The winners of The Grocer Own Label Food & Drink Awards were announced at the London Hilton, Park Lane on Friday 12th May. This is the fifth consecutive year that we have put forward a product for these awards and we are delighted that we have come top in our category for five years running!

According to an article in the 13th May edition of The Grocer, the expert panellists said that the product offered “incredible value” at only £2 per pack, with lashings of bacon and cheese leaving the accompaniment “a complete dish in itself”.  The experts gave the product a fantastic score of 19/20 for innovation stating that the product had “a great use of combinations playing with sweetness and saltiness”.  The consumer panellists loved that the “rich cheese sauce” added indulgence while “a lovely picture” tempted 67% to consider buying the product before they’d even tasted. The novel combination of ingredients prompted 98% of consumers to consider picking it up again with 87% hailing it truly new and different.

Working with consumer insights, market surveys and category management principles means that our international NPD team has the experience, knowledge and creativity to deliver truly outstanding results.